Branding / Web / Strategy

Sound Financial Strategies Group

Sound Financial Strategies Group provides retirement planning and investment advice, but their logo and visual brand did not inspire confidence. Even more importantly, it didn’t match the level of excellence of their work.

Sound Financial Strategies Group
As we began the visual identity process, it became clear that they not only needed a logo, they needed a name change. Their verbal identity did not match their visual identity. As "Financial Strategies Group" their verbal identity was just too generic. The simple addition of “Sound” to the name grounded the brand and began to communicate their uniqueness in a fresh way.

With a clear verbal identity in place, ID digital developed a visual identity that communicates both strength and stability. In addition, the use of the compass shape connects to the idea that Sound Financial helps people navigate retirement—both planning for it and living it.


Sound Financial Strategies Group

Web Design

Once the logo and visual brand were developed, Sound Financial needed an updated digital identity that would connect with potential clients and share the scope of Sound Financial’s services. The ID digital team developed a beautiful website that does just that.

Sound Financial Strategies Group

Solutions. Delivered.

In our ongoing relationship with Sound Financial, we have designed print materials and digital tools (like simple educational videos built on Prezi) that help the advisors serve clients better. In addition, we’ve engaged in multiple social media campaigns (on Facebook and LinkedIn) to bring qualified traffic to the Sound Financial website, all within a highly regulated and compliance required industry.

Project. Delivered.

Our team consistently delivers ideas that help you think in new ways and see things from a new perspective. And our ideas aren’t just clever ... they deliver results.