GI Associates needed an expanded web presence that matched the excellence of the in-office experience. So in 2010, we redesigned their website and set about driving an audience to their virtual doorstep. In 2012, we began developing unique content for them that spoke to their specific audience. In addition, GI Associates outsources the management of their digital properties to ID digital. Through this engagement we have created volumes of relevant, searchable content both site visitors and search engines love!
In the summer of 2013, it was clear that an updated design and better information structure was necessary to make it easier for users to access the vast amount of information on the site.
As part of the web design process we not only created a responsive site, but we also updated both the navigational structure, "sort by” options, and added in related content links. The information is much more accessible, meaning increased time on the site by viewers.
At the same time, the visual design was updated to give a beautiful framework for all the infomation, while the ID digital team continues to consistently create relevant and updated content through our Ongoing Strategy Execution Services giving users more reasons to engage with the new GI Associates site.
This approach of organizing information and delivering it in a user-friendly way is a hallmark of our medical websites. Search engines love the content … and users get lots of value from it, too. It’s truly a win-win.
Through our time of working with GI Associates on their web presence, their traffic has soared as has their new patient appointment requests and subsequently overall revenue.
Our team consistently delivers ideas that help you think in new ways and see things from a new perspective. And our ideas aren’t just clever ... they deliver results.