Google is making changes … again. Except this time its biggest impact is on local search marketers.
Early last month, Google released a new local search display format that doesn’t change local search ranking factors, but it does change how that information is displayed on the search engine results page (SERP). While in the past, Google has shown seven local results (depending on location and search inquiry), it is now only showing three. This has a severe impact on local businesses four through seven.