Smash Your Brand

, October 15, 2015 Branding, Featured

Smash Your Brand

Think about your most memorable brands. Without the logo, would you still know who is sending the message? Remember, the logo is an entry point to a brand. But a brand is experienced through every interaction on behalf of your organization

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A Brand Identity That People Will Remember

James Bethany, September 7, 2015 Branding

A Brand Identity That People Will Remember

Your organization’s brand is one of your most important assets. It defines who you are and how consumers identify you. It positions you in the marketplace and should differentiate you from your competitors.

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Logos That Stand Out

, July 6, 2015 Branding, Design

Logos That Stand Out

You know who they are – Nike, Starbucks, Apple. You can picture their logos in your head. You know what they stand for even if you've never set foot in a store. They are distinct and iconic. How do they do it?

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Words Create Worlds

Steve Finkill, June 8, 2015 Branding

Words Create Worlds

Whether or not you like these brands, you know what they stand for. You know all the words and motions to the YMCA song. You know that at Walmart you’re going to get better for less. Google branded itself so well that you and I use it as a verb on a regular basis. Imagine that happening to your organization … “Let’s go ID digital that!” … Just kidding.

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First Impressions are Crucial to the Success of your Brand

Crull Chambless, April 15, 2015 Branding

First Impressions are Crucial to the Success of your Brand

Defining your (or your organization’s) identity - who you are (not who you say you are), how you talk about it, how you visually present it, and how you engage your desired audience where they are matters. Being consistently consistent matters. It’s enough to make an impact in your world.

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3 Most Common Mistakes in the Logo Design Process

, October 17, 2013 Branding, Design

We’ve helped many organizations with their branding, including designing logos, determining colors, and establishing visual brand guidelines. In partnering with organizations on these types of projects, we’ve noticed some patterns in the common mistakes people tend to make. Here are the three most common mistakes

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